Alpargatas stands out in creating and managing brands that are desired by consumers in many countries
Since its foundation in 1907, Alpargatas’ relationship with its consumers has evolved. It offers them innovative products that encourage repeat purchase and brands that have become national passions, such as Havaianas in Brazil and Topper in Argentina. Dupé, Rainha, Mizuno, Timberland, Sete Léguas and Meggashop are bywords in technology, design and utility
and strong in their target markets.
Competence in creating and managing brands desired by consumers in different countries has enabled Alpargatas to generate value and grow all its businesses. In 2011, it achieved consolidated net revenues of R$ 2.6 billion, up 15.4% on 2010, from the sale of 249.6 million units of footwear, apparel and accessories, a 2.6% increase compared with the previous year. With 13 plants in Brazil and Argentina, Alpargatas employs 17.6 thousand people worldwide.
Alpargatas was voted the Most Admired Company in the footwear industry in a survey carried out by the magazine Carta Capital among more than a thousand Brazilian businessmen and executives. It was also the standout performer in the textile, leather and apparel sector, according to the magazine IstoÉ Dinheiro.
The quality of its corporate governance was recognized by renowned institutions. Alpargatas won the Transparency 2011 trophy awarded by Anefac, Fipecafi and Serasa Experian for being one of the five most transparent publicly-owned companies with sales of up to R$ 8 billion. In addition to these, Alpargatas and its brands have won further important prizes throughout the year.
To be a global company of desired brands in the footwear, apparel and accessory segments.
To win over consumers through differentiated brands and products with a high perceived value, creating value for the shareholders, employees, suppliers and customers, always acting with environmental and social responsibility.
Responsibility and accountability in the individual contribution to achieve the Company's objectives and results, whether financial, or products or services, always stimulating teamwork.
Respect for people
Construction of an environment based on merit, with good working conditions and development
opportunities, driving satisfaction and pride of belonging to Alpargatas.
Focus on growth and the creation of value driven by initiative, innovation and the transformation of ideas into business opportunities.
Gain consumer loyalty through clear perception of the superiority of our brands' value proposition.
Behavior based on the principles of honesty, integrity and respect for the laws in doing business and developing relationships.
- SETE LÉGUAS